August 27, 2009

(1) Comment

Art Done Smart

Michael

Mona Lisa SM/ART Square - Leonardo DaVinci - SMART

 

You may think of yourself as something of an art novice – most of us are. We may know what we like and what we don’t and what we like this year may be quite different than what we like next year. That’s probably why many of us don’t have much “art” on our walls. For one thing, art can be expensive, and for another, putting that nail and hanger in the wall feels too much like a commitment. If you live in a rental place or a dorm room you’re not going to risk your deposit, and so you live in an art vacuum.

Fathead solved the whole wall damage issue way back when we created moveable, reusable Real.Big. wall graphics. We reinvented the traditional sports poster by making it so much bigger and so much better – and people have loved it ever since. We took that same concept and created Fathead Tradeables, the 5” x 7” collectable vinyl graphics that you can stick (and unstick) pretty much anywhere. Fathead Jr. bridged the gap by making Fathead big enough to wow you and small enough to go places our Real.Big. product never could. With Fathead custom we put you in control and let you print darn near anything you wanted.

For the home decorator, however, for the person looking for fine art to transform a room, for someone whose idea of decorating is somewhat more traditional than putting up a life-size pro athlete, we had come up short. Mind you, we plan on being the number one brand in sports and entertainment graphics for a good long time, but this is our nod to the gift giver who’s buying that much-requested superstar for Johnny or Jennifer, and just happens to find a little something for herself.

That’s what SM/ART Squares are all about. At eighteen by eighteen inches they’re big enough to show off the art and still be easy to put up. Since they’re all the same size it’s really easy to mix and match them and create truly exquisite and unique compositions. SM/ART Squares include magnificent works from Old Masters like Monet, Van Gogh and Caravaggio, Contemporary Artists like Liu Ye and Mel Ramos, Modern Masters such as Edward Hopper and Wassily Kandinsky, as well as works of Decorative Art from such sensational photographers as Christopher Beane and William Wegman.  You can select a wide variety of works to express your personality.

If you get tired of the arrangement, move the SM/ART Squares around. If you’re ready to move just take them down, stick them to the backing (don’t forget to keep it) and take them with you – you won’t have any holes to fill or repaint. When you’re ready to expand your collection or decorate another room, just order some more; at $19.99 each they’re a truly great value in art. We’ll be adding many more works of art in the future, so there will be plenty more to choose from.

We’re really excited about SM/ART Squares. Personally, I think of them as nothing less than a revolution in the human relationship to art. That’s just one person’s opinion though, so we want to hear your thoughts and answer your questions. Let us know what you think.



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