The REAL. BIG. Blog

By Drew Bufalini

Historical moments like Jackie Robinson breaking the color barrier or Lance Armstrong conquering the Tour de France seven times or Barry Bonds destroying the home run record don’t happen every day. In sports more than any other industry, records are made to be broken. It’s human nature to want to be part of these moments – to see a cyclist cross the finish line, catch a home run ball, get an autograph or even tape a photo of a favorite player to the wall. This FRIDAY, Fathead launches Tradeables…the first real innovation in sports collectibles since Fathead’s life-size wall graphics..and every REAL.BIG. sports fan can play a role! Inside each pack of Tradeables, you’ll find a secret code that unlocks a new world for fans on Tradeables.com. Be a part of this moment and join our online community…get your friends involved too!

The inaugural edition of Fathead Tradeables features fan-favorite NFL players and team logos – with every team in the league represented. Like their older, much larger siblings, Tradeables peel off their backing and stick to any flat, clean surface…BUT…they’re 5″ x 7″ and sold in packs of five. That means true NFL cans easily collect the entire 2008 NFL series! To start your collection and own a piece of sports history, visit Tradeables.com. They’ll also be sold in major retailers nationwide. (I’ll post a list of retailers when Tradeables arrive in stores.) In the meantime, get a sneak peak of the action at the temporary site we’ve set up at Tradeables.com.

Very soon, Fathead will be launching other versions of Tradeables too. Not just sports either…some of your favorite entertainment icons will become part of the Tradables revolution. Keep an eye on the web set or join Fathead Nation on Fathead.com to stay in the know about all things Fathead and Tradeables!

THIS FRIDAY, when Tradeables officially go on sale, you can take part in sports history. Don’t miss a minute of the action!